Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"7e4681376f950a3a56af9416ee9371f9","s":"b9bad9eb1df25035"}
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