Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"c79133ba63a46c958f285743c1d491a2","s":"e4cdce2390a0ffef"}
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