Retail
January 19, 2018
Launching WeChat mini program platform, building advertising campaigns, and starring KOLs are three strategies Gucci and others are using to promote sales in China. Image credit: Shutterstock
By Brielle Jaekel
NEW YORK – Retailers and brands in the United States need to work in tandem with their divisions in China to create a seamless strategy that allows the Chinese consumer to be targeted everywhere, especially while on vacation.
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","iv":"707d4a52bf557cec73600609a2df5262","s":"ff2515bf05b967a6"}
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