Titled “For the Young and the Young-at-Heart,” the hospitality brand's new campaign includes a range of programming across all of its resorts in the Asian market, as well as a fantastical short film.
With the debut presentation, French designer Haider Ackermann, the outdoor clothing company's first-ever creative director, is guiding the brand into its next era.
Luxury Unfiltered is a weekly column by Daniel Langer, an expert in luxury branding, hospitality and activations who was named a “Global Top 5 Luxury Key Opinion Leader” by Netbase Quid.
The branded bathrobe and sheet, duvet cover, pillowcase and towel sets are available exclusively at the Italian linens label's Milano flagship boutique and online site.
