The forces behind the French conglomerate have bought a majority stake in Aqua Expeditions, which specializes in small ship itineraries with a 1:1 crew-to-guest ratio.
The design project incorporates elements of the Art Nouveau movement with additional odes to nature, both central to the history of the Champagne brand.
Following up on a recent global campaign launch, the luxury hospitality brand is selling a set of curated experiences, from private yacht excursions to wellness retreats, that highlight cultural heritage.
According to findings from British advertising agency WPP, 27 percent of U.K. fashion and beauty shoppers have bought high-end goods directly through Instagram, TikTok and other social platforms.