Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
{"ct":"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","iv":"5afbe1afe9031779b4b9fdfbd9d12bd7","s":"afb1ccababfd92e1"}
Share your thoughts. Click here