Marketing
January 18, 2018
Lexus' LED design for NYFW. Image credit: Team One for Lexus
By Brielle Jaekel
NEW YORK – So many important brand interactions happen daily and remain the secret to reaching the general audience, but through the use of digital, marketers can give these special experiences a platform.
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V\/zo8Gp59dOvicgIzXMDTIS+9trymeWSmqR5PkxPNVdtNTSU1AANRADmlcWzdBCRNsFrUc24ugil1MLTUC85U\/qlsoUhgpKBjqVRxW24sku4y\/RaWgiCkKQ3VM2SzhdVvA1ZcQtFSJ2rnIJ82gafEE9LDqPaRQyUMa4COcDK6ONUbA+GVF7+WQvgTQmp082Cxbz6AedcTVfQsp55uCe6s7XLu85YTU34bM00JjrAFWBiAK0q3G9MFZtrSg1ncHqcjVKB4eT6iTm8pkv7GnqvbQJ88+1if554bIwf+SMzZHqZh4YWYgwX7RzIVWKaTszEEEYROMNu2giBvg3EwVOPHfIpZaQayHueEGA5fLTYBWWgMXMZXn088WQtIkMkhWv0U\/dDsBcDYzL1HNexmAILLg+EpqKMY+cMXbJyqS8ZuDEcjzYfVR+eHACjNJWs5VqI5k\/WMzAuoF8ZkK53g3MuY4H2HqPBWZy8UvMDScIfIk06YsN0MpyDDYoPlLVPnjFGU4BFcR8NIoQUOZU6BFL8AcXNcBCZzFOQSfiRp\/GxAcTJu9BxLhy+YYMD882vTnhF2DT0o2jeWIgpHILsc4AsDTGIq2Bv9WofkhtTZgjRtRpYk4Iafte\/o0gSNICAYjpMoaIdejbwmK7sTAJQNasszxvzMB9wNxQESbsh3m8ivQAiAWVWZ1fGe6Pbev0C9d1BB95QLq9D3nqkjdCyjQ8kexXRFyHtQxNWgst3h01wS0r727ZGms\/hclr9\/6BmJuTY0pQlr1VpjAthkqNDXKTaEzwby0v0hsHZKyMcn3f7F6AuEv5s8FEOtbEBE9EGKq7OfLAOPks2Bc6cQVMKPBhskuLzQ4kFfk01Gh\/jyDeo0H5xw6\/qZfZiTHhZF8kdLlQTHyXyoM+hCy9hI4h8V1hIDyylmDKVqlxUVpgIWbrZahUt2jMXKSf9mpC9HnAAUP44U+0ZO+qxHFOMwVO\/J8x\/zsHZT8wRlPo+D9MVNe7JP8qh1NNO5AVDfTRdkJpnNnHp5UK\/CV5uIq4LflMIJE1JqV4gV\/7Je\/Nvi5Rsa9xuHWuM876QcR19V15gBKtvp7W1k+RWof7pfRXJZzPxmAScr0zhGLUgqx8tLByspOV+zo9MxxxRxg6KEYmQYw3qKgnmnK4jRtwtF6lukIOnpJDHQXInk3KkHYDcTTYqZL3ql27XhGMDxOlmo0RAcY64RlvhDA0nKgNyX8agu7RyoFc0cKjfXn5PFyfS70FRKHW5ioBsX1618xDxcibuKETqTYupZs8z8wcHJ6aSjh00l5dsX038qUH60oeSWO2wL972uL5kNPtn6+LJUxIF9cey1NxzvMK6mp9tZmpL+iyiNvAFzMmv0ZNM80FM7EyPNf\/uiXKSRm22dXe7nqTrmbbmYH3bmL1AEMlfU3pXUsiV4sF6KXmDl\/ZUt7EJDFonujDp2WTSjjF7f+Gdq1x8WykliKZF8oT\/wYDM52xPxpK0Ne9wyD3Xb0rZbnv1PwjTDAcU2tyyEMEu4vblF64y5t2wfDFnb4x+BW2XypxEpBB4pVcg3PpEmPuFPSDOHPm0ZO3bSdoExoyVJfzLTosfnJ6tbXAmz2mU3lPMOTtp5RinAg1CqwAcmf6hSK8qQiHaUjdAVSy2k1Uc4gqnAGj3OSydIIwU93x7h6K3elonsX6QT0EwVkdS+hv5YwNUss+\/+R+9aChF8myhLIsesQmqm9kGCAcVnvVWyblOiEtr4TI+2ZCAuPsmyM97TsP\/ysB72ykGCNoUhXVnIt6yX6ZMov+g1r\/GsQwZky1XMIg0iZ49mZrD19oPXMlcGXJC4jOTCY5f5UDthdddixklW0A7usvbLzkpPdr\/Z7mp90L9GHdfoT5NulMfL8u1Holt\/y9IQZon6uiBu5AFolT52lZDOWZU6Guf9BaMgXWkUdqvSaHZkpBfLjs88TmHuQBOw3YJ3Ebo5P\/EYNhGpgbyjeqCd+xr3bZXA9VyuBd827\/dOn9QG3YYsYWM3eomIqKtiEFmk+STwg+6ZPRFC8OFy3\/6dSqc9irLiMi2FocjXSJO9EsWIKdCOgJfOatsQ\/Ls9LwTN5Ter3Lq48T3e0FxJey2Zm0L\/9ONPQAJZyjP4Ne8JnDf95xqEtA1qbkx8pnUF6NBSU\/aoEVbzB0fC4efappcRKwi8WSo6e3D0cBIzISHbJi5SFEOuf+xOp15u1GQqPXc5MsLuiTqfWsAuWLhwVrMxZZaBBnyyudq3bBnZHbIxwTdrIcINJbF7PDSfd+zrNbrCB3s9eu9HkaA5CiLRqmJP1OlLj5MSUzhYa5FkATBw\/Z03chEB\/ut\/j0xCO50vZZOwBTPDvVaeLvOM2g\/QVtm0bNMVPA0u\/qzrNuafCDlaf+R6Z066hj\/tChEr8VILLy2n9Dvc6nXVQmtGLQQzsJ3VcrH8zNhNG\/IXUY6PL3u\/Y8WcBjqp8HU5wv\/S0T30CPf4J5CD3a9Y1UCVQYciLbrGEI83PDLI99HyEMoWEizfdWDHsFNp\/APvoY0Z0zzUkuZlcse7eoSMtvuaoaKN4rpZmUhOsgAKNA2Yk4vek8ziADw+kJpvdHe071OPYQAjBFbtpNbYjH0YSBciGZAHDbPg\/7P6DBObCOzdu5XHCqoUKjTA2VHfwSw9jn2pl2rxH\/39rk7TM\/lmiM8E+RbYgNkvepxhL1LVvoMQLTIMgG8tOq73RpdrmeD3sB4uIFQU27Ts4xJigEpNqAvTbr42t0GAnVua2J6iJGjvHMlIRd3DyX91AkOcfBzO8+rCsO8FzoqHV594XKmQMg1sXXAIRNzWq37LTTbmIQqhTXl8EBDuCZqAgIVd6YHHp7JQHEte55b8NLIU8v1ZYkfciAzHwSXgtUfSI8dy7d26wlhS4Mj\/yih8wlHa4dr4OVTOvwsqh6txr2IMHCCYE3k46JpzwZokes1JkkGEXrXNpWrDvwoQnhvgGZUTaGHGcSTJLtRjUcbNYU4EV9xGBn2FrJyoNeDguZdbElBABdDU4HxvNFukSJLCVKpmCsMkuz1laCH8OsW+56iiFrPqskqWf7reb1wWEXu\/GzxqEN1xLbiXnZdNh39MlDvElBwShCKFtty3XcDaQdfgVIXE2c4U8LtWN4SSyFUZL7GYFANg2SqjOEIxnslY3zrI4P0MkSwyrwIt2gcSFfZaqny6akVEuQtNnvf5hjDzljDPeS+gcRhqZu+t3BwnUjLDXYxyPJg==","iv":"5b70eefeffdd9a16ce35da8d598a6aad","s":"4555444a2cebff1c"}
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