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March 14, 2025
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Marketing

Top luxury campaigns of 2023: ‘Cellar in the Sea’ by Veuve Clicquot

December 20, 2023

One set of bottles in the comparison experiment was lowered into the Baltic Sea inside of the "Åland Vault." Image credit: Veuve Clicquot This year, Veuve Clicquot announced that it would invite a group of guests on a Cellar in the Sea-inspired lifestyle experience for the very first time. Image credit: Veuve Clicquot

 

By Amirah Keaton

At the root of an ongoing slowdown, the luxury industry faced a unique combination of macroeconomic threats this year.

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  1. The future of successful luxury brand collaborations
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