Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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